Getting to Know Incar Automotive

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How did Incar Automotive start?                  your ip address has been logged   

During my apprenticeship at Morrin Road Automotive which commenced in 1993, I was blessed to be in the hands of a master mechanic, John who taught me the basics and logic’s of being a Automotive Engineer.

Not only did he play a big role in the intrinsic work of mechanical repairs but together with his attention to detail, honesty and integrity, I decided that one day I will be running a company of my own. It was at this company that I got to experience the management side of running a business, after 9 years working for Morrin Road Automotive and gaining my NZQA Automotive Engineering certificate, I made a decision to venture overseas to experience the performance aspect and culture of the Automotive industry.

Upon arrival in Sydney thru contacts I was again fortunate enough to find myself working under a master engine builder/tuner Chris and electronics expert, Ken at Incar Racing; it was at Incar Racing that exposed me to capabilities and limitations of Automotive engineering, I also gained my MVRIA Australian Automotive Engineering Certificate, after 3 years building screaming engines and transforming cars into performance street/drag machines, I moved back to New Zealand.

Arriving Back Home I started work at Three Kings Automotive, under the super vision of Geoffrey, where my fault finding and diagnostic skills were taken to a new level. During the 2 year period while working for Geoffrey and consoling with friends and the general public I decided it was time, not only to start my initial Goal but to revolutionize the Automotive service/repair industry by bringing my knowledge and skills straight to clients premises without the costs of overheads associated with Automotive workshops. .

How’s business currently?

The majority of the population has a vehicle and we all need our vehicles serviced and repaired. Yes, during the recession times that we have recently experienced clients may have stretched out the time that they need their vehicles serviced but they always come back. It is all about trust and having achieved this over the years, business is great. I worked hard, very hard generally 7am-3am, I marketed my business to all clientele, I can relate to all walks of life and I get a lot of respect in return.

Competitive advantage of Incar over the competition?

My attention to detail and commitment to find a solution to every mechanical problem that is presented to me are my strengths. Being a mobile mechanic is an advantage to this industry in today’s society given the busy lives we all lead. My business is not about being available 24/7, as we should all strive for a work life balance. It is about accommodating to my clients’ needs and making myself available where it is convenient for them. My attention to detail and commitment to get the job done has enabled me to gain an enormous amount of trust and respect from my clients and as a result find that many times they are happy to work around me.

What is your vision for the future of your business?

Keeping up with changes in technology is the biggest challenge in this industry. Training and educating myself with new computerised systems and equipment that come out frequently is one of the most important facets of this business. This highlights how important it is to invest in the most advanced and current equipment to assist in maintaining the service I provide to my clients and help me achieve my goal of becoming bigger and better.

Tips for someone wanting to start their own business?

The advice I would give is to do your research. Look at the niche of clients you will be focusing on. Believe in yourself and be passionate in your work. Work hard, dam hard.